LaLiga strengthens its agreement with B+ to promote the digital community to fans

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LaLiga has signed an agreement with BePlus, the video-chat platform for the sports community, for this season through which the conversation and analysis of sports news from LaLiga Santander and LaLiga SmartBank will be encouraged among fans, footballers, coaches and journalists, according to a statement.

Thus, users will be able to interact through videos of less than a minute with the protagonists of each day through the official social media account of LaLiga.

The agreement reinforces the “collaboration with BePlus after the success of the 21-22 season”, where figures such as 60,000 downloads, more than 10 million views and interactions, 23,000 content publications and an international presence with users in over 70 countries have been reached. .]explained the note issued by the employer.

“This agreement means strengthening a collaboration with B+ which has worked very well and which we want to continue betting on. Creating and developing a digital community has been a priority for LaLiga for years, and this agreement is in line with our strategy. LaLiga Santander and LaLiga SmartBank clubs, moreover, are very involved in all the news related to the digital ecosystem, which puts the fan at the center and brings football closer to the youngest,” said Óscar Mayo, CEO of LaLiga.

For his part, BePlus CEO José Barco said he was “delighted” to continue working with LaLiga so that “clubs, players and fan communities express their opinions and have a fresh and clear conversation around the competition”.

With this agreement, LaLiga wants to maintain its “firm” commitment to the digital environment. LaLiga currently has over 155 million social media followers across its 23 international channels. Over the past six years, LaLiga’s social media followers have grown more than nine-fold to exceed 155 million, “putting it top of the major European leagues after overtaking the Premier League”, the statement said.