LaLiga is becoming a ‘trending topic’ in the UK

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The recently released season of LaLiga Santander started to garner ratings success in the UK, where it managed to hundreds of thousands of people watched Sunday’s match between Real Sociedad and FC Barcelonaas well as draw attention on social media with various trending topic.

The final day has arrived in the UK thanks to the competition’s deal with Premier Sports, whereby one of the country’s biggest TV channels, ITV, will also show one free-to-air match per month for the next three years.

English fans enjoyed the game between Real Sociedad and FC Barcelona last Sunday, which averaged 143,000 people watching TV, peaking at 308,000achieved an audience share of 1.24%.

In addition, social networks also reflected the success of LaLiga Santander in this country, since there were several Trending topics reached during the broadcast of the match, with Ansu Fati, who reached 2nd and 31st places, Lewandowski, in 8th and 9th positions, and Real Sociedad, who reached 23rd and 24th places.

The data marks an important milestone for LaLiga and highlights “the appeal of domestic competition beyond our borders, as well as the success of its international expansion strategy”, according to a statement.

LaLiga’s audiovisual director, Melcior Soler, pointed out that “UK fans have a strong emotional connection to Spain and Spanish football in particular. This season, through our relationship with Premier Sports, we are delighted to offer more LaLiga than ever before, including consistent free coverage, access to top-notch LaLigaTV content and comprehensive coverage of both divisions, LaLiga Santander and La Liga. SmartBank”.

LaLiga has renewed its commitment to Premier Sports for the next three seasons to broadcast over 300 LaLiga Santander matches in the UK and Ireland with Más LaLiga via its linear channels Premier Sports 1 and Premier Sports 2 (from just 9 €.99 per month) available via Sky and Virgin TV, as well as Premier Player and Amazon Prime Video channels. For the most ardent fans of Spanish football, LaLigaTV, the 24/7 channel that broadcasts all of La Liga, is available via diffusion for all paying Premier Sports subscribers in the UKwhich is also accessible in a standalone format through Premier Player and Amazon Prime Video Channels, for just £7.99 per month.

On the other hand, fans of the Spanish second division can enjoy 11 LaLiga SmartBank matches per matchday via LaLiga’s own OTT streaming service, LaLigaSportsTV, free of charge for all registered users.