Football Ligue 1 – PSG in competition, Labrune wants to finish L1

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On the occasion of the “Demain le sport” meetings at the Maison de la Radio, Vincent Labron expressed his ambitions in the French Ligue 1. The head of the Professional Football League (LFP) hopes to change the name, competitiveness and attractiveness of the French championship.

Vincent Labron sees great importance in the French Ligue 1. After CVC’s investment in the new commercial company for the professional football league, the head of the body has other ideas for the development of the French elite. The main objective of the manager is to change the name of the tournament. ” Ligue 1 is a brand that should be removed and renamedVincent Labron explained. We open a discussion. »

It is difficult to determine whether the change will be made by the next call for bids for TV broadcasting rights.” To be held in the fall of 2023 “.The goal is clear, and that is to convince broadcasters to help Paris Saint-Germain rivals.” The main project is the competitiveness of our clubsconfirmed the former president of Olympique de Marseille. We believe that Ligue 1’s short-term appeal will depend on our ability to create a group of five to six successful clubs around PSG. »

“Make L1 a standard league”

On a local level, we should be able to offer many excellent matches to broadcasters every week. (…]We must have the ambition to make Ligue 1 a standard league in Europe so that we can attract major investors. That is why we believe it is necessary to give strength to our European teams, so that they perform on a continental scale. At this price we will build strong global brands that will become our locomotives to increase our revenue. ‘, imagines Vincent Labron, intent on reviving a difficult tournament after the failure of Mediapro and the health crisis.